Hidden Food Gems in London: Underrated Culinary Treasures Worth Discovering
London’s food scene is world-renowned—diverse, dynamic, and delicious. From Michelin-starred establishments in Mayfair to buzzing street food markets in Shoreditch, the capital offers something for every palate. But beyond the well-trodden culinary landmarks lies a different kind of magic: hidden food gems those underrated eateries, tucked-away bakeries, secret supper clubs, and unassuming cafés that locals adore and tourists often miss.
If you’re tired of mainstream menus and long for something a bit more original, this guide to hidden food gems in London will steer you towards unforgettable bites in unexpected places.
1. Normah’s – Traditional Malaysian Food in Queensway
Location: Queensway Market, Bayswater
Vibe: Homely, authentic, and flavour-packed
Tucked away inside the modest Queensway Market is Normah’s, a true Malaysian treasure. What it lacks in decor, it makes up for with big, bold flavours and heartwarming hospitality. Chef Normah, a Malaysian grandmother figure, serves up her country’s favourites with authenticity and pride—think rich beef rendang, aromatic laksa, and flaky roti canai.
What makes Normah’s special isn’t just the food, but the experience. Regulars are treated like family, and newcomers are warmly welcomed into the fold. A true home-cooked experience in the heart of London.
Must-try: Beef rendang, Nasi Lemak, and the homemade teh tarik (Malaysian pulled tea)
2. Roti King – Euston’s Cult Favourite
Location: Doric Way, Euston
Vibe: Basement eatery, always busy, always brilliant
Down a nondescript side street near Euston Station lies Roti King, an unassuming basement restaurant that commands queues for good reason. The roti are flaky, buttery, and made to order—paired perfectly with dhal, chicken curry, or lamb rendang.
While it’s not exactly unknown anymore, it still feels like a local secret. Affordable, reliable, and absolutely packed with flavour.
Top tip: Arrive early to avoid the queue—or go off-peak for a quicker seat.
3. The Cheese Bar – Hidden in Camden Market’s Labyrinth
Location: Camden Market, Chalk Farm Road
Vibe: Industrial-chic, British cheese heaven
Forget the crowds outside and descend into The Cheese Bar—a hidden nook devoted entirely to British cheese. With a rotating menu showcasing over 30 artisanal British varieties, this spot is perfect for cheese lovers looking for something new.
Try their famous grilled cheese toasties, mozzarella sticks, or raclette over potatoes. The restaurant’s support for local dairy farmers adds to the charm, making this a feel-good indulgence.
Don’t miss: The Cropwell Bishop Stilton soft serve (yes, really!)
4. Honey & Co. – Middle Eastern Soul in Fitzrovia
Location: Warren Street, Fitzrovia
Vibe: Warm, cosy, and full of love
Started by husband-and-wife duo Sarit Packer and Itamar Srulovich, Honey & Co. offers soul-nourishing Middle Eastern cuisine in a tiny, welcoming space. Despite some fame, it still feels like a secret sanctuary in Fitzrovia.
Expect slow-cooked meats, za’atar-covered everything, and heavenly desserts. Their brunches are legendary, and the atmosphere is as comforting as the food.
Signature dish: Shakshuka or the pistachio cake with rose water
5. Tongue & Brisket – London’s Best Salt Beef Sandwich?
Location: Museum Street, Bloomsbury
Vibe: No-frills, fast and flavourful
For a taste of traditional Jewish deli fare, Tongue & Brisket is a hidden delight. The star of the show? Their salt beef sandwich—tender, juicy beef layered high on rye bread with pickles and mustard.
Their matzo ball soup and chicken schnitzel baguette are also stellar. It’s quick, hearty, and honest food in the heart of Bloomsbury.
Best for: A quick, flavourful lunch near the British Museum
6. The Palomar – Jerusalem Flavours in Soho’s Shadow
Location: Rupert Street, Soho
Vibe: Intimate, buzzing, with a counter-dining experience
The Palomar serves food from modern-day Jerusalem with influences from Southern Spain, North Africa, and the Levant. Its compact space and open kitchen make it feel exclusive and atmospheric, despite being hidden in plain sight.
Their small plates encourage sharing, and every dish bursts with bold, spicy, and fresh flavours. It’s a true gem for those who want an elevated yet unpretentious meal in central London.
Try: Kubaneh bread, spiced beef tartare, or shakshukit
7. London Shell Co. – Dining on the Canal
Location: Floating restaurant on the Regent’s Canal
Vibe: Romantic, novel, and unforgettable
London Shell Co. is one of the capital’s best-kept secrets. Aboard a beautifully restored barge, you cruise down the Regent’s Canal while feasting on freshly caught British seafood.
It’s more than a meal—it’s a floating experience. With a set seafood menu that changes daily, each bite is as fresh as the riverside breeze.
Good to know: Book in advance and check the sailing schedule
8. Flat Iron – Steak for a Steal
Location: Multiple branches, but Beak Street is the original
Vibe: Industrial chic, affordable indulgence
While the name may be growing, Flat Iron still retains its hidden-gem charm. Serving up perfectly cooked flat iron steak for under £15, this spot makes quality steak accessible without compromising on flavour or atmosphere.
There are no reservations, so arrive early. And don’t skip the free salted popcorn or the complimentary chocolate mousse at the end.
Perfect for: A spontaneous date night or solo foodie treat
9. Padella – Pasta Paradise Behind Borough Market
Location: Southwark Street, Borough
Vibe: Italian, intimate, queue-worthy
Padella isn’t exactly a secret, but it remains a gem thanks to its no-reservations policy and incredible quality-to-price ratio. Situated just behind the bustling Borough Market, Padella’s handmade pasta has become iconic.
With dishes like cacio e pepe or pici with nduja, it offers some of the best Italian food in the city for under £12 per plate. The wine list is small but well-curated.
Insider tip: Use the WalkUp app to join the virtual queue
10. E. Pellicci – East London’s Legendary Caff
Location: Bethnal Green Road
Vibe: Classic greasy spoon with Italian heart
Family-run since 1900, E. Pellicci is a proper East End institution. But many still overlook it in favour of trendier brunch spots. Step inside and you’re welcomed like family, with banter, bottomless tea, and brilliant fry-ups.
Don’t expect avocado toast. Expect belly-busting breakfasts, lasagne that tastes like your Nonna made it, and a side of East End history.
Must-try: Full English breakfast or the homemade pies
Why Hidden Food Gems Matter
London’s lesser-known culinary spots are not just affordable or “quirky alternatives”—they often represent the soul of the city’s food culture. Many are run by families or passionate individuals, cooking from the heart with recipes passed through generations or inspired by distant homelands.
These venues don’t rely on flash or fame—they rely on flavour, community, and authenticity.
Tips for Discovering Hidden Food Gems
- Follow locals on Instagram or food blogs
Look beyond tourist sites and check accounts like @londonfoodbabes or @eatnlondon. - Explore side streets, markets, and basements
London’s best food often isn’t on the high street. - Chat with locals
Taxi drivers, hairdressers, and baristas often know the best underrated spots. - Embrace spontaneity
The best meals are sometimes the ones you didn’t plan.
Final Thoughts
From backstreet delis to floating fish feasts, hidden food gems in London offer a deeper, more intimate understanding of the city’s vibrant culinary culture. These spots might not always trend on TikTok or make the Michelin guide—but they consistently deliver where it matters most: on the plate.
